TOWN Menu, Brochure, and Table Tent Designs
I created menu, tri-fold brochure, and table tent designs for TOWN, a high-end Chinese cuisine restaurant. The owner of TOWN was seeking new and improved promotional and informational print items for their restaurant that were more organized and fitting of TOWN’s brand identity than the ones before. The intended audience is young adults and older looking for a luxury dining experience. The strategy and concept for this project was to create the print items using TOWN’s brand identity. I did this by using their signature fonts, bamboo, concrete, and fire red color palette, and aesthetically pleasing images of food from the menu. I also made sure to include important information such as TOWN’s story, contact and social media information, and menu items. The overall layout of the designs is very simple and organized, which creates visual hierarchy, and makes each piece readable and enjoyable for every customer.