Star Beauty School Brochure
This informational tri-fold brochure was created for Star Beauty School, a beauty school with cosmetology, nail, and barbering programs located in Winchester, Virginia. The owner of Star Beauty School wanted a new and improved flyer that would be more professional and organized than the previous design. The intended audience of this design is young men and women interested in beauty programs located in the northern Virginia and West Virginia area. The strategy and concept of this project was to create a simple and organized informational brochure design that is representative of Star Beauty School’s brand identity. To do this, I used their signature black and red color palette, simple sans serif fonts, aesthetically pleasing salon images, and Star Beauty School’s logo. I included information about the cosmetology program, school, and owner, the pricing list, fun facts about the program, student reviews, contact information, and a QR code with direct access to the website. I think that the design is functional, organized, and enticing for potential new students, which was the goal for this project.