Mariah Kate Art Branding
This branding suite includes a logo, business card, envelope, and letterhead design for Mariah Kate Art. Mariah Kate Art is a small business located in Santa Cruz, California, specializing in handmade, colorful resin pieces. My mission for this project was to create a new brand identity representative of Mariah’s business to better reach her target market of young, creative individuals that love color and supporting small businesses. To do this, Mariah and I agreed that bright colors and a rainbow graphic would be perfect for her branding. The rainbow represents love and acceptance, and it consists of six colors: magenta, fire red, bright orange, lemon yellow, lime green, and arctic blue. For typography, I wanted a heavy, weighted, and feminine font to represent the boldness of her brand, so I chose Wished. The black font creates visual hierarchy and focus to the name of her business and contrast with the colorful rainbow and white background. There is a small amount of space above the letters, which is in the shape of clouds. The bright colors, strong and feminine font, and rainbow graphic fit Mariah Kate’s brand identity and art style.